Friday, August 4, 2017

Wisconsin Web Design Firm, Parr Interactive, Celebrates 20 Years

Award-winning web design and marketing firm Parr Interactive - online at - is celebrating their 20th year in Madison, Wisconsin.

Christopher Parr, CEO of Parr Interactive, has collaborated with many prominent brands over the last 20 years, including Adobe, Intel, Sub-Zero and Wolf, BMW, Marvel Studios, Disney, American Family Insurance, TDS, HGTV, Nest, Rayovac, Musicnotes, Insinkerator, and John Deere. In 2010, Parr founded the travel and leisure website Pursuitist - online at - and he is a frequent contributor to Business Insider, Condé Nast Traveler and USA Today. 

 “Parr Interactive is delighted to have called Wisconsin home for two decades. We are proud to work with many fantastic Wisconsin brands, helping them grow,” Christopher Parr said.

The Wisconsin web design and marketing company has received numerous industry awards, including recognition from ADDYs, WebAwards, Wired, NetGuide’s Best of The Web, CNET, and MacWorld. Madison Magazine has named Christopher Parr as one of the ‘Top 20 Most Influential People In Madison’ — and USA Today has honored him as one of the ‘Top 10 Best Travel Bloggers.’ Michael Wolff’s NetGuide named Christopher's inaugural online magazine Cybermad as 'The Best Site of the Year' at MacWorld. He holds a MFA from Brandeis University, and a BA from Viterbo University. In 2001, Christopher was the recipient of the Viterbo University Outstanding Alumni Award for Professional Development

“The medium of the web is not paper, it is not tv or the movies. The web is a unique medium, and Christopher Parr has shown us how to master it,” said Michael Larson, author of HTML Unleashed. 

“Parr creates delightfully rich and original work. Knows the solid groundwork in developing important content-rich websites,” added Roger Black, author of Web Sites That Work. 

In addition to web design and development, Parr Interactive provides social media marketing, content creation, user experience design and usability research, video production, events, and branding services. 

Watch below: Christopher Parr of Pursuitist and Parr Interactive presents at Social Media Breakfast Madison: Be A Chief Content Officer with Your Social Media. Pursuitist was created by award-winning Madison web design pioneer Christopher Parr.

Parr Interactive In The News:

NYTimes: Creating Social Buzz For Burberry, Coach, BMW, Gucci, Hermes, Chanel...
Milwaukee Journal Sentinel: Parr Targets Luxury Audience, Advertisers...
Social Media Breakfast: Be A Chief Content Officer with Your Social Media...
Business Insider: Top 10 Secrets for Web Design Success...
AskMen: Parr Named “One of the 6 Coolest Men in Fashion…”...
LuxuryDaily: Engaging With Marc Jacobs and Jimmy Choo's Tamara Mellon...
AdWeek: 10 Secrets To Creating Your Brand's Facebook Presence...
WSJ: Parr and Family Featured in Disney's New Social Media Campaign...
Facebook: Social Media Marketing Strategy To Engage Luxury Consumers...
Discovery Channel's Treehugger: Parr's Campaign On Green Appliances and Kitchens...

Thursday, July 29, 2010

Four Seasons Residences Austin Featuring Sub-Zero and Wolf

Four Seasons Residences Austin features well-designed, generously proportioned homes designed by world-renowned architect, Michael Graves.

Kitchen Appliances:
Sub-Zero 48" side-by-side stainless steel refrigerator and freezer or 36" stainless steel refrigerator with bottom freezer
Wolf 36" stainless steel gas cook top with 6-star burners or 30" stainless steel 4-burner gas ranges in select residences
Wolf stainless steel single convection oven in select residences
ASKO stainless steel dishwasher with integrated controls
Wolf stainless steel built in microwave with trim kit
Sub-Zero stainless steel wine storage system in select residences

In finishing the Michael Graves’ designed residences, Fern Santini, principal of Abode, has specified a modern interpretation that “utilizes classic materials in a simple, unaffected way.” Her goal was to create a feeling of serenity and quiet within the suites that is in contrast to the urban activity of downtown. “We wanted Four Seasons Residences Austin to convey the sense of a personal haven or sanctuary, somehow apart from, but still very much connected to the community at large.” It also includes an amazing rooftop pool:

Tuesday, July 27, 2010

Retro Sub-Zero Refrigerator Ads

For over 60 years, Sub-Zero refrigerators have been made in the USA. Here's a look back at some of their retro refrigerator ads -- very "cool" indeed!

Thursday, July 15, 2010

Chef Garth Blackburn's Wolf Griddle Demo

Chef Garth Blackburn with Sub-Zero and Wolf cooking at the Burdick Inspiration Home in San Antonio TX. Go hands-on with the Wolf Griddle.  Wolf Dual Fuel Ranges offer a wide variety of top configurations and standard dual stacked surface burners. The optional steel griddle, infrared charbroiler and French Top give you the freedom to customize your Dual Fuel Range. The large electric oven features the Wolf dual convection system that delivers even temperature and airflow throughout.

Also, make wonderful desserts:

Wednesday, July 14, 2010

How to Make Perfect Chocolate Chip Cookies

Chef Eric Rupert shows you how to make delicious Chocolate Chip Cookies. See how making chocolate chip cookies works and get easy to learn culinary tips and techniques in this video from Sub-Zero and Wolf.

Chocolate Chip Cookies
1 cup + 2 teaspoons unsalted butter, softened 
2 cups firmly packed brown sugar 
½ cup sugar 
2 large eggs 
1 ½ teaspoons vanilla 
2 teaspoons strong brewed coffee 
3 ½ cups flour 
1 teaspoon baking soda 
1 teaspoon baking powder 
1 ½ teaspoons salt 
3 cups semi-sweet chocolate chips

Position oven racks to 1, 3 and 5 (counting from the bottom of the oven.) Preheat Wolf oven in CONVECTION at 325° F (165°C). 

In mixer bowl, cream butter with sugars until smooth. Add eggs, one at a time, scraping bowl after each egg. Add vanilla and coffee; continue to mix on medium high speed until mixture is light and fluffy. Sift together flour, baking soda, baking powder and salt. Add mixture to the bowl with the mixer stopped. Mix in chocolate chips on low speed for 10 seconds. Scrape sides of the bowl and continue mixing until just combined. 

Line three baking sheets with parchment paper. Place dough by 3-tablespoon mounds on baking sheets, 12 mounds per sheet. Place baking sheets on racks. Bake about 15 minutes or until done. 

Makes about 2 dozen cookies.

Tuesday, July 13, 2010

Sub-Zero Fridgomancy

Fridgomancy is the art of reading a persons Sub-Zero refrigerator in order to gain an insight into their personality. Sub-Zeros specialist fridge reader studies the contents of the refrigerator, analysing each item to see what it says about the owner and whether this can reveal something about that persons character and temperament. From the UK:

Also, learn about the Sub-Zero Testing Process -- and how each refrigerator is tested:

Monday, July 12, 2010

Culinary Theatre at DK HOME

Take a tour of DK Home's inspiring and mouthwatering new Sub-Zero & Wolf Culinary Theatre:

Opening of new Restaurant (done by FG STIJL) June 2010. "We've given Colin Finnegan and Gerard Glintmeijer of FG Stijl carte blanche to design an unforgettable restaurant. Let French chef Alain Caron whet your appetite in the spectacular, state-of-the-art result. A rare treat. Equipment by Sub-Zero Wolf, Walls by Dofine, Floor by Sinck & Ko, Realisation by Vonder, Window decoration by Nature Deco, Special project plants by Fachjan."

Sunday, July 11, 2010

Upcoming Kitchen Design Trends

This segment discusses upcoming kitchen design trends, ideas, for a new home or remodel. What's in and what's out. What's hot and what's not. Featuring the leaders in kitchen design, architects, filmed on location at the Sub-Zero and Wolf Showroom in the Architects & Designers Building in New York, NY.

Saturday, July 10, 2010

Wolf Integrated Steamer Demonstration

From kitchen appliance dealer AJ Madison -- they visited a home in Brooklyn and learned how to use a Wolf Integrated Steamer. Coleman Teitelbaum led the demonstration and they captured the results.

Part 1:

Part 2:

From a temperature of 140°F to boil, you can keep food hot for long periods of time in the 15" Wolf Steamer module or defrost food easily without drying out or losing its flavor. With a two-gallon capacity this unit can hold up to 14 cups of cooked pasta and includes one solid and one perforated stackable insert pan.